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Integrated campaign / 2026

Jefferson Parish STEM Fest

One identity. An experience for 1,012 children.

I carried one event identity from the first invitation through apparel, wayfinding, photography and film—helping families recognize the event, navigate the experience and revisit it afterward.

Explore the campaign ↓
Families exploring hands-on activities at Jefferson Parish STEM Fest
Organization
STEM NOLA / STEM Global Action
My contribution
End-to-end creative direction, campaign and signage design, print specifications, vendor coordination, photography, cinematography and editing
Relationship
Created in my role as Creative Services Manager

Project brief

The brief. The direction. The delivery.

The mandate
Create a recognizable event experience, from registration and arrival to the final recap.
My direction
Adapt one identity for promotion, one-color apparel, large-format wayfinding and event storytelling.
The delivery
Campaign artwork, a 12-file signage package, vendor coordination, photography and recap film. Event reach is documented separately below.

Creative direction

The decisions
behind the work.

I adapted the identity to the job of each touchpoint: attract attention, identify participants, guide families or document the experience. The five chapters below connect those decisions to the original artifacts.

End-to-end creative direction

Follow the campaign.
See the decisions.

Move from the first invitation to the final recap. Each chapter uses the original work and explains the decision behind it.

Jefferson Parish STEM Fest promotional flyer with student imagery, registration and event information

Chapter 01 / 05

Make curiosity the invitation.

I paired energetic student imagery with a prominent event identity, clear date and registration path so families could understand the experience and take the next step.

Promotional flyer · Event information and registration

You control the sequence. Chapters never advance automatically; film playback uses its own controls. Open the production archive below for additional applications.

The delivery

Delivered work

Promotional design, participant apparel, event photography and a recap film, supported by a signage review package containing 12 PDF attachments: two A-frame designs, a banner, five wayfinding files, a filming notice, a backdrop and two flag variants.

Explore the production archive
Welcome A-frame — 24 × 36-inch welcome artwork: prominent identification for an arrival-point display.
Welcome A-frame24 × 36-inch welcome artwork: prominent identification for an arrival-point display.
Event banner — 10 × 4-foot brand application.
Event banner10 × 4-foot brand application.
Directional wayfinding — 24 × 18-inch wayfinding: a concise directional message designed for quick reading on site.
Directional wayfinding24 × 18-inch wayfinding: a concise directional message designed for quick reading on site.
Event flag — Green flag variant with a 33 × 135.875-inch file specification.
Event flagGreen flag variant with a 33 × 135.875-inch file specification.
Participant apparel — The promotional identity simplified for one-color apparel production, with placement and print specifications.
Participant apparelThe promotional identity simplified for one-color apparel production, with placement and print specifications.
Promotional flyer — A clear registration path within an energetic event identity.
Promotional flyerA clear registration path within an energetic event identity.
The event in context — Event-day photography showing activity areas and the scale of the environment the campaign supported.
The event in contextEvent-day photography showing activity areas and the scale of the environment the campaign supported.
The campaign becomes an experience — My event photography captures a participant and team members exploring an activity together.
The campaign becomes an experienceMy event photography captures a participant and team members exploring an activity together.

My delivery combined campaign artwork, participant apparel, a 12-file signage package, stakeholder and printer coordination, photography and a completed recap film.

Creative directionEnvironmental graphicsPrint productionVendor coordinationPhotography & film

Documented event reach

A campaign supporting
real participation.

1,012
total children
111
K–12 schools represented
332.5
volunteer mentor hours

The organization’s September 12, 2026 event report documents the audience and volunteer contribution. My ownership was the end-to-end creative direction and production across promotion, apparel, signage, photography and recap film.

Source: STEM Global Action / STEM Jefferson Parish event infographic. Attendance includes Pre-K participants. These are event results; they are not an attribution of attendance to design alone.

STEM NOLA’s September 13 public recap describes 60+ free hands-on activities at the Alario Center. View the organization’s event recap on Instagram ↗

STEM Jefferson Parish event report showing 1,012 total children, 111 K–12 schools represented and 332.5 mentor hours
Organization-produced event report · September 12, 2026 · Open to enlarge ↗

What this demonstrates

Print-production experience from Sir Speedy shaped the delivery: prepare review mockups while details evolve, communicate specifications early and coordinate approvals against the event deadline.

The next chapter

Looking for a creative leader
who can carry the whole vision?

Bring me a complex brief, a team to develop and a standard to protect. Let’s discuss the creative and production needs of your next role.

Discuss a role ↗Download resume ↓
Open to U.S. relocation. Remote work with travel preferred.