Brand content / 2026
EP Aesthetics
Making the first appointment feel more approachable.
I built a founder-led film sequence around the questions that come before an appointment: who Ebony is, whether it is comfortable to ask, and which service to choose.
Project brief
The brief. The direction. The evidence.
- The mandate
- Introduce a founder-led beauty brand and help prospective clients understand the studio experience.
- My direction
- Center the owner, services and real environment in approachable visual storytelling.
- The evidence
- The selected studio promo recorded 2,060 views and seven follows. These are content-response measures, not booking or revenue attribution.
Creative direction
The decisions
behind the work.
The EP Aesthetics launch content plan centers on familiarity, first-visit reassurance and service clarity. I structured the films as a sequence: introduce Ebony, make questions welcome, then explain Brazilian versus Deluxe. Her real voice, readable captions and a clear next step keep the studio approachable while supporting its premium positioning.
- Introduce the founder directly so viewers meet the person behind the appointment.
- Give each film one task: familiarity, first-visit reassurance or service clarity.
- Use vertical framing, captions and a clear invitation to explore the studio’s services.
01 / Familiarity
Meet Ebony
Introduce the founder and the studio to prospective clients. Ebony’s direct address puts a person behind the brand and gives viewers a comfortable starting point.
EP Aesthetics on Instagram ↗0:26 · Portrait · Sound available · CC in player
02 / Reassurance
Questions Are Welcome
Make first-time clients feel comfortable asking about services, the appointment process and aftercare. The film moves from recognition to reassurance, then an invitation to explore services.
EP Aesthetics on Instagram ↗0:22 · Portrait · Sound available · CC in player
03 / Service clarity
Brazilian or Deluxe?
Explain the difference between service options so viewers can make a more informed inquiry. The educational tone supports the studio’s full-price positioning and points people toward the appropriate appointment.
EP Aesthetics on Instagram ↗0:29 · Portrait · Sound available · CC in player
The delivery
Delivered work
Three vertical brand films—Questions Are Welcome, Brazilian or Deluxe?, and Meet Ebony—alongside founder photography and promotional content.
Inspect the finished work
In the supplied September 4–October 3 insights, the two identifiable studio promos rank first and second in the displayed top-content list, at approximately 2.1K and 2K views. The account-level response is documented below.
EP Aesthetics / Evidence of response
Creative intent.
Documented response.
Studio films that introduce the owner, explain the services and give prospective clients a clearer picture of the experience.
Selected film
01 / Selected film insights
A personal introduction.
An audience response.
- 2,060
- views of the selected studio promo
- 1,225
- viewers
- 7
- follows
- 10 sec
- average watch time
The two identifiable studio promos lead the supplied top-content list at approximately 2.1K and 2K views. These are the platform’s rounded display values.
Watch the studio films ↓02 / Account-wide context
The broader reporting period.
September 4–October 3, 2026
All account content
These totals cover the whole account during the period. They do not isolate the contribution of the studio films.
- 9,667
- account views
- 3,359
- viewers
55.4% of views came from non-followers
- 452
- profile visits
- 68
- bio-link taps
- 571
- interactions
- +33
- net followers
Recreated from account-owner-supplied Insights screenshots, reviewed October 4, 2026. Figures are transcribed from the supplied screens; this is a portfolio presentation of the data.
Source details and measurement scope
Selected film: The supplied insight view reports 2,060 views, 1,225 viewers, a 10-second average watch time and seven follows. It also shows 111 likes, 24 comments, 33 reposts, 14 shares and two saves.
Account period: September 4–October 3 covers all content. The 571 interactions break down into 442 for Reels, 110 for Stories and 19 for posts. The separate overview reports 46 new followers; new followers and +33 net followers are different measures.
What this supports: Evidence of audience attention, discovery and profile activity. The screenshots do not establish paid versus organic distribution, isolate the films’ contribution to account totals or measure appointment or revenue conversions.
Source presentation: Aggregate figures have been recreated in the portfolio’s visual system. Private account controls, unrelated content and account-screen chrome are not reproduced.
What this demonstrates
The films connect creative execution to a clear audience need. The next measurement step is to connect inquiries and booking-source data to individual posts; the supplied insights establish attention and profile activity.
The next chapter
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