Commercial launch / 2022–2023
Airborne X
Putting the energy of the experience on screen.
Promotional design, commercial film, a grand-opening recap and opening-event photography for an entertainment brand.
Project brief
The brief. The direction. The delivery.
- The mandate
- Make the venue experience tangible while keeping the opening invitation clear.
- My direction
- Balance energetic activity footage with readable brand and event information; give still and motion assets distinct roles.
- The delivery
- A commercial, an interview-led grand-opening recap with aerial footage, promotional design and a separate Gonzales opening photography assignment.
Creative direction
The decisions
behind the work.
The commercial gives viewers a clear invitation. The recap combines aerial views, interviews and activity coverage to show the opening as a lived experience. Photography from the separate Gonzales opening assignment extends the work into stills.
- Use aerial footage to establish the venue and ground-level coverage to bring viewers into the activity.
- Balance the recap’s movement with interviews that explain the opening in the participants’ own words.
- Give the commercial, event recap and still photography distinct communication roles across the launch assignments.
The delivery
Delivered work
A grand-opening commercial, an interview-led event recap with aerial footage, promotional design and opening-event photography across separate launch assignments.
Inspect the finished work
The portfolio brings together separate launch assignments: promotional design and commercial film, alongside photography from the Airborne X Gonzales opening ceremony.
01 / The invitation
Airborne X — grand-opening commercial
Commercial assignment · Activity footage, brand graphics and opening information. The Gonzales photography below is a separate launch assignment.
0:46 · Landscape / original format · Sound available · CC in player
02 / The experience
Airborne X — grand-opening event recap
Aerial establishing shots, interviews and activity coverage bring the opening into one story. Videography, aerial videography and recap editing by Kevin Perrilliat. This film is separate from the Gonzales photography assignment.
2:03 · Landscape / original format · Sound available · CC in player
What this demonstrates
I translate the energy of a physical experience into a clear invitation. Across separate launch assignments, design, film and photography each serve a specific purpose while staying recognizable as one brand.
The next chapter
Looking for a creative leader
who can carry the whole vision?
Bring me a complex brief, a team to develop and a standard to protect. Let’s discuss the creative and production needs of your next role.
Open to U.S. relocation. Remote work with travel preferred.